YouTube

Best Time to Post on YouTube

Find the best times to upload on YouTube in 2026. Optimize your Shorts and video uploads for maximum views.

Best Day

Thursday

Peak Time

3:00 PM

Recommended Frequency

1–2x per week

Best times to post on YouTube by industry

Select your industry to see the optimal posting schedule for YouTube.

Monday

2:00 PMPeak
4:00 PM
Engagement

Tuesday

2:00 PMPeak
4:00 PM
Engagement

Wednesday

2:00 PMPeak
4:00 PM
Engagement

Thursday

Best day
12:00 PMPeak
3:00 PM
5:00 PM
Engagement

Friday

12:00 PMPeak
3:00 PM
5:00 PM
Engagement

Saturday

9:00 AMPeak
11:00 AM
5:00 PM
Engagement

Sunday

9:00 AMPeak
11:00 AM
5:00 PM
Engagement

Based on aggregated engagement data across millions of posts. Your audience may vary — use these as a starting point and test.

YouTube posting tips

Upload 2-3 hours before peak time

YouTube needs time to process and index your video. Upload 2-3 hours before peak viewing time so it's ready when viewers are active.

Weekends are your best friend

Unlike other platforms, YouTube sees higher engagement on weekends. Saturday and Sunday are among the best days to publish.

Shorts have different peak times

YouTube Shorts are consumed more on mobile during commute hours (7-9 AM, 5-7 PM) while long-form videos peak in the evening.

Consistency builds subscribers

Pick a regular upload schedule (e.g., every Thursday at 3 PM) and stick to it. Subscribers learn when to expect your content.

Skip the guesswork. ScheduleWave's Smart Scheduling finds the best times for your specific YouTube audience.

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FAQ

Frequently Asked Questions

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Best times for other platforms

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