A social media audit is a comprehensive review of your social media presence — accounts, content, performance metrics, audience, and competitive positioning.
Definition
A social media audit is a comprehensive review of your social media presence — accounts, content, performance metrics, audience, and competitive positioning. It identifies what's working, what's not, and where opportunities exist.
Regular audits prevent you from running on autopilot. They help you discover underperforming content, identify your best-performing posts to replicate, catch abandoned or inconsistent profiles, benchmark against competitors, and make data-informed strategy adjustments.
A quarterly audit reveals: Instagram engagement dropped 25% since switching to daily posting (quality decrease), LinkedIn is their highest-converting channel but gets the least investment, and their Twitter bio still references a discontinued product. Action items: reduce Instagram to 4 posts/week, double LinkedIn investment, update all bios.
Key Takeaway: Regular audits prevent autopilot — they reveal which channels deserve more investment, which content to replicate, and which profiles need updating.
Conduct a full audit quarterly and a light review monthly.
Audit every account — including ones you forgot about. Inconsistent or abandoned profiles hurt brand perception.
Compare performance against previous periods AND competitors to get the full picture.
Social Media Audit Checklist
Free step-by-step checklist for a complete social media audit.
Put this knowledge to work
Schedule, analyze, and optimize your social media with ScheduleWave. Free for 7 days.
On This Page
Category
12 terms in this category
Related Tool
Social Media Audit Checklist
Free tool
Engagement Rate
Engagement rate is the percentage of your audience that interacts with your content through likes, comments, shares, saves, and clicks.
Follower Growth Rate
Follower growth rate measures how quickly your social media account is gaining (or losing) followers over a specific time period, expressed as a percentage of your total followers.
Share of Voice
Share of voice (SOV) measures how much of the online conversation in your industry or niche is about your brand compared to competitors.
Content Pillar
A content pillar is a core topic or theme that your social media content consistently revolves around.
Join 500+ businesses already using ScheduleWave to save hours every week.