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Social Media
Image Size Guide

The complete cheat sheet for image and video dimensions on every social media platform. Updated for 2026.

Feed Post (Square)

Recommended
Ratio1:1
Max size30 MB
FormatJPG, PNG

Square posts are the classic Instagram format and work great for most content.

Feed Post (Portrait)

Recommended
Ratio4:5
Max size30 MB
FormatJPG, PNG

Portrait takes up more screen space in the feed, increasing visibility.

Feed Post (Landscape)

Ratio1.91:1
Max size30 MB
FormatJPG, PNG

Story / Reel

Recommended
Ratio9:16
Max size250 MB (video)
FormatJPG, PNG, MP4

Full-screen vertical format. Keep important content away from top/bottom edges.

Profile Picture

Ratio1:1
Max size10 MB
FormatJPG, PNG

Displayed as a circle. Keep your main content centered.

Carousel

Ratio1:1 or 4:5
Max size30 MB per slide
FormatJPG, PNG

All slides must use the same aspect ratio. Up to 20 slides.

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Quick Reference

All platforms at a glance

The most important image sizes for each platform

PlatformFeed PostStory / ReelProfile Picture
InstagramInstagram
1080 x 1350 (4:5)1080 x 1920 (9:16)320 x 320
FacebookFacebook
1200 x 630 (1.91:1)1080 x 1920 (9:16)176 x 176
TikTokTikTok
1080 x 1920 (9:16)1080 x 1920 (9:16)200 x 200
LinkedInLinkedIn
1200 x 627 (1.91:1)400 x 400
X (Twitter)X (Twitter)
1600 x 900 (16:9)400 x 400
YouTubeYouTube
1280 x 720 (16:9)1080 x 1920 (9:16)800 x 800
PinterestPinterest
1000 x 1500 (2:3)1080 x 1920 (9:16)165 x 165

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Facebook social icon
Facebook
Instagram social icon
Instagram
TikTok social icon
TikTok
YouTube social icon
YouTube
LinkedIn social icon
LinkedIn
Twitter (X) social icon
Twitter (X)
Pinterest social icon
Pinterest

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