The latest Facebook user data, organic reach trends, video performance, advertising benchmarks, and demographics for 2026.
The most important numbers you need to know.
3.1B
Monthly Active Users
Largest social platform
0.07%
Organic Reach Rate
For brand pages
8.3x
Reels vs. Static Reach
Short-form video advantage
$13.57
Average CPM
Facebook Ads benchmark
Every data point sourced, cited, and organized by category.
3.1B
Facebook remains the world's largest social media platform with 3.1 billion monthly active users, though daily engagement growth has slowed to 2% year-over-year.
Meta Q1 2026 Earnings Report68%
68% of Facebook's active user base is between 25 and 54 years old, making it the primary platform for reaching millennials and Gen X consumers.
Statista 2026 Demographics2.09B
Facebook sees 2.09 billion daily active users, with the majority of sessions driven by feed browsing, Reels consumption, and Messenger conversations.
Meta Q1 2026 Earnings Report18 min
The average Facebook session lasts 18 minutes, with users checking the platform an average of 6 times per day for brief browsing sessions.
DataReportal Digital 20260.07%
Brand page organic reach has declined to 0.07% of total followers per post on average, continuing the multi-year downward trend that pushes brands toward paid distribution.
Socialinsider 2026 Facebook Report8.3x
Facebook Reels generate 8.3x more organic reach than static image posts, as Meta continues to prioritize short-form video across its platforms.
Hootsuite 2026 Social Trends500M+
Over 500 million people actively participate in Facebook Groups monthly, making groups one of the platform's strongest community-building features.
Meta Community Report 202671%
Video content now represents 71% of the content shown in the Facebook News Feed, up from 58% in 2024, as the algorithm continues its shift toward video.
Buffer 2026 State of Social3.7x
Posts in Facebook Groups generate 3.7x more engagement than equivalent posts on brand pages, making community-first strategies more effective.
Sprout Social 2026 Report44%
44% of Facebook video views occur without sound, making captions and text overlays essential for effective video content on the platform.
Digiday 2026 Video Study2.1%
Facebook Reels achieve an average engagement rate of 2.1%, significantly higher than the 0.07% organic reach for standard page posts.
Rival IQ 2026 Benchmark Report$13.57
The average cost per thousand impressions (CPM) on Facebook ads is $13.57 in 2026, with significant variation by industry and targeting specificity.
WordStream 2026 Benchmark Report1.3%
The average CTR for Facebook ads across all industries is 1.3%, with the highest-performing verticals being retail (1.8%) and entertainment (1.6%).
WordStream 2026 Benchmark Report$9.62
The average cost-per-click for Facebook ads is $9.62, but advertisers using Advantage+ campaigns report 22% lower CPCs through Meta's AI optimization.
Meta Business 2026 Performance86%
86% of social media marketers include Facebook in their paid advertising strategy, maintaining its position as the most widely used ad platform despite organic reach declines.
HubSpot 2026 State of MarketingScheduleWave gives you real-time analytics across all platforms. Stop guessing, start measuring.
Start Your Free TrialSide-by-side metrics against the other major platforms.
| Metric | TikTok | YouTube | |||
|---|---|---|---|---|---|
| Monthly Active Users | 3.1B | 2.1B | 1.58B | 2.53B | 424M |
| Organic Page Reach | 0.07% | 1.62% | 3.2% | 1.8% | 3.85% |
| Short-Form Video Reach | 8.3x boost | 2.35% | 3.2% | 3.7% | N/A |
| Average CPM (Ads) | $13.57 | $11.20 | $9.50 | $15.30 | $33.80 |
| Daily Time Spent | 18 min | 34 min | 52 min | 45 min | 11 min |
Actionable takeaways you can put to work today.
With 8.3x more reach than static posts and 2.1% engagement rates, Reels are the only viable organic strategy left on Facebook for brand pages.
Facebook Groups generate 3.7x more engagement than brand pages. Invest in building and nurturing a community group around your brand or niche.
With 44% of video views happening without sound, captions and text overlays are non-negotiable for video content on Facebook.
Meta's AI-powered Advantage+ campaigns deliver 22% lower CPCs. Let the algorithm handle targeting optimization for better ROI.
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